Distribution Methods 

Publishers are people who make the magazine. The four UK's largest publishers are  EMAP, Bauer, NatMag, Conde Nast and IPC. They control the editorial content and design of the magazine. Publishers have a specific network of distributors. The distributors take care of the magazines from the printer to the shops. sale and return is a method used distributors with newsstands. Any magazines and newspapers not sold are given back to the distributor and the retailer dont lose money. the retailer will benefit from this as there is no wastage involved. This will affect the publisher/distributor as this method affects the environment. Direct distribution is a popular method because its giving out free magazine/newspapers out. the magazine/newspapers make all their income from advertising. Subscription is a method which is cheaper. People get their magazines posted to them usually with a big discount. Online is a easy method as yo can view an electronic version of the magazine. For music magazines on the internet they put videos instead. some magazines have apps. They get there audience by putting it on social media.

XXL magazine does subscription to digital copies of the magazine. they do this so people can get the magazine monthly and not have to pay a lot of money. yes XXl do online version of there magazine so people dont have to have an actual hard copy of the magazine. they have similar content. they include extra content such .as videos. they dont do an easy version magazine. they have videos and more information on the videos that they wouldn't put in the hard copy of the magazine. they post about the magazine on social media eg facebook to get there readers and they post the monthly deals so people can see the difference between price. they do use social media to promote the people that will be in there upcoming magazine.